Comments on: Microsoft launches Windows Phone 7 Series for Mobiles http://blog.wasiqansari.com/index.php/2010/02/microsoft-launches-windows-phone-7-series-for-mobiles/ The New Blog of Latest News. Fri, 26 Aug 2011 06:20:20 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Kim http://blog.wasiqansari.com/index.php/2010/02/microsoft-launches-windows-phone-7-series-for-mobiles/comment-page-1/#comment-579 Kim Wed, 17 Feb 2010 09:41:54 +0000 http://blog.wasiqansari.com/?p=144#comment-579 google is very much tech driven, engineers are the vast majority in this company. the few marketing folks must be having a really hard time over there, in an environment where every decision is solely based on figures rather than common sense. the marketing discipline is more intuitive. thing is, you can't make that clear to a bunch of geeks. they have another conception of the world, they will never understand you. they will instead pick every idea to pieces if it's not in line with their technical view. so no, if everything is based on figures, product launches will frequently go wrong. better ask somebody in the real world once in a while to get the product right. google is very much tech driven, engineers are the vast majority in this company. the few marketing folks must be having a really hard time over there, in an environment where every decision is solely based on figures rather than common sense.

the marketing discipline is more intuitive. thing is, you can’t make that clear to a bunch of geeks. they have another conception of the world, they will never understand you. they will instead pick every idea to pieces if it’s not in line with their technical view.

so no, if everything is based on figures, product launches will frequently go wrong. better ask somebody in the real world once in a while to get the product right.

]]> By: Silly http://blog.wasiqansari.com/index.php/2010/02/microsoft-launches-windows-phone-7-series-for-mobiles/comment-page-1/#comment-578 Silly Wed, 17 Feb 2010 09:41:32 +0000 http://blog.wasiqansari.com/?p=144#comment-578 Amazing, just amazing. We are talking about the #1 online brand in the world, and they pretend to not have tested this new product seriously enough? Bah. As they do have a product marketing department and product marketing managers (highly paid, I might add), someone simply must have come up with the plan to verify how the target group actually likes the way it works. That is Marketing 101. I have read that at Google ALL decisions are based on figures, so I would be very surprised that one of the most important product launches just slipped past this rule. So I think that Google is (again/see China) just offering a spin to hide the real facts; they probably can not admit that they knew exactly what they were doing. That would give them really bad PR. So they came up with the lame excuse of "not having tested enough". Amazing, just amazing. We are talking about the #1 online brand in the world, and they pretend to not have tested this new product seriously enough? Bah.

As they do have a product marketing department and product marketing managers (highly paid, I might add), someone simply must have come up with the plan to verify how the target group actually likes the way it works. That is Marketing 101.

I have read that at Google ALL decisions are based on figures, so I would be very surprised that one of the most important product launches just slipped past this rule.

So I think that Google is (again/see China) just offering a spin to hide the real facts; they probably can not admit that they knew exactly what they were doing. That would give them really bad PR. So they came up with the lame excuse of “not having tested enough”.

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